There are few better ways to build your overall brand credibility (and search visibility) than through the creation of original, relevant and engaging content.
Content marketing is a term that was coined relatively recent. (when compared with other digital marketing terminology).
The term itself is used to represent any marketing function that involves the planning, creation, and sharing of content - with a view to satisfying business objectives.
How you present your content usually depends on what exactly it is that you’re trying to achieve.
Content can be anything... from a beautifully presented (& interactive) microsite to an engaging and very shareable blog (or infographic) and everything else in between.
We are experts in creating content that complements the already existing online habits of your target audience.
The most important differentiator between content marketing (and other more traditional elements of the marketing mix), is that good content marketing is not focused on selling.
Creating value driven content inspires trust and brand loyalty - above all else.
We generate content ideas that your users actually want to share, people want to talk about,
Google wants to rank and journalists will link to naturally!
Leading with Creativity
Creativity (and originality) is at the core of nearly all of the successful content you've ever seen – it’s what really makes your brand stand out and be memorable in the digital space.
If your creative approach is following a specific content marketing strategy then your content output will be more likely to meet your specific business goals.
Creativity is crucial in the awareness and consideration stages of your digital marketing funnel.
We are absolutely obsessed with innovative approaches to content creation and we base all of our decision on strategic frameworks and stories that resonate with your target audience(s).
Before making content, we always ask ourselves these 4 questions;
- What do you need to communicate?
- Who will your message be going to?
- What do they already like to hear/read?
- Where exactly can we reach them?
In today’s largely over-saturated world of digital content, it’s all about having fresh angles, unique ideas, and fascinating stories.
We can get your brand there!
Build real customer relationships by using the right words.
“A copywriter should have an understanding of people, an insight into them, and a sympathy towards them.” – George Gribbin
No matter what type of business you are - you need to communicate with words.
The words that you choose can make a huge difference.
Are you talking at your customers or talking with them?
We make sure that your copy follows your brand guidelines and tone of voice.
Our guidelines (if you don't have some already) will come from an initial discovery phase that will tell you exactly who your customer is are and how to speak to them.
If your tone of voice is not yet established, we can help you to create one from scratch.
We will give your brand a personality and make it recognisable in the digital space of your industry.
Our highly experienced team of copywriters can produce copy for a wide variety of different situations (and formats), including:
- Web page copy
- Short form copy (including taglines, slogan and value propositions)
- How To Guides
- Blog copy
- Email marketing copy
- Optimised Social Media copy
- Copy for digital campaigns (competitions, campaign landing pages, etc.)
- Newsletter copy
- The writing of articles (and thought-leadership pieces)
- Human interest stories
- Email marketing copy
- Google 'Answer Box' Content
- Interview questions & question scripting
- Content Proofing
- White-paper Creation
- eBook creation
- Online/offline presentation copy
- Video Storyboarding
- Press Release writing
As with all of our services, our copy standards are always working to meet your business objectives, whether those objectives are to generate clicks, tell your brand’s story, increase email open rates or rank better in search engines - we can help!
Content strategy - mapping out your content journey
Gaining successful and consistent brand communication in the digital space starts with a blueprint for each step of the content lifecycle.
Producing a content strategy will help you to define the style, concepts, formats and amplification methods of content that are best suited to meet your specific brand objectives.
When we create a content marketing strategy, we start by exploring where your current needs are on the Hero, Hub, Hygiene pyramid. and whether you are ready to move to the next stage.
Hygiene content is the foundation.
Hub content is to keep your existing (and new) audience(s) interested.
Hero content is to give you a competitive edge over the rest of your competition.
If you’re a new brand looking to enhance your presence in the digital space, we will work closely with you in order to start the Hygiene content - i.e. the foundation;
- Brand guidelines
- Tone of voice
- Persona identification
- Website copy
- Introductory content & PR to introduce the brand
If you've already got this setup (and we can confirm that the Hygiene content you have created meets the expectations of your target audience), then we can begin working on giving your website visitors reasons to return.
This type of content typically manifests via:
- Engaging website content creation
- Social Media content
- Email Marketing content
Once both the Hub and Hygiene content are sorted - it's time to scale up.
At this point in your content journey, you will want to gain an edge over competitors and get noticed by new audiences.
This can be achieved with creativity at the core.
Innovative campaigns, executed via different content formats can be used and distributed via;
- Social media amplification
- Influencer marketing
- Digital PR
- Native content
Whichever path your brand is currently on - we can work out a content strategy that will get you to where you want to be.
Increase brand awareness and affinity with a core audience
It doesn't matter if your brand is new to the world of digital, or if it simply needs a push in brand awareness, likeability and/or recognition – content marketing solves this problem for you.
By bringing your brand (and its concept) closer to your target audience, you will start to grab their attention more.
We help you to map out the most suitable approach for your content marketing efforts in order to evoke your target audience’s emotions. We aim at specific emotions such as curiosity, surprise & amazement (but we cater to anything else that gets the right audience to talk about your brand).
We work to goal-oriented business objectives - so whether you're looking to;
Increase your Social Media engagement, Increase your Social Media presence, Improve visibility via Search Engines or simply, Grow your email database.
Our content strategy will be tailored to your specific requirements.
Improve the quality of your website traffic
What’s the point in driving customers to your site who might never come back?
The right type of content doesn’t need to mislead with clickbait headlines... it speaks for itself.
Be honest with potential customers about what they can expect.
If you do this, they won’t just visit once, and I bet that you'll be quite surprised at how much more they will like your brand more for being more transparent.
We can help you to ensure that your content output is of the highest quality to the audience that matters the most to you.
If you are unsure of who this audience might be, we will help you identify your ideal marketing personas 🙂
Improve your visibility via Search Engines
Search Engine Marketing (link to service page) and content marketing go side by side.
If you create user-friendly, fresh and relevant content it will not only improve your overall website traffic, but you will also perform better via Search Engine Result Pages (SERPs) too.
Content marketing can be a very useful tool when you're looking to target specific long-tail search terms, whilst also improving the overall relevance of your website!
Online PR and links
Truly compelling content will always attract editorial links.
Knowing the content your readers are already interested in is vital for organic link building.
If (on top of that) your content can also provide value to a journalist - then you're on the right path.
Links are one aspect of it, but digital PR is about promoting your brand in the places that your audience is already active online.
Increase your email database
Email marketing is still the most powerful online marketing tool for further down the conversion funnel.
Providing personalised emails specific to individual users preselected interests or buying behaviours will only further increase this marketing tools capability to convert customers.
We help you to plan your email marketing throughout the year and define the content that is worth sharing with your audience.
A specialist creative and SEO focused agency ...
- Technical SEO audits, creative content analysis, Digital PR opportunity landscaping, Social Media Management.
- We'll help you to be seen by your perfect prospects, educate them on your proposition (or products) and convert them from a prospect into a paying customer - it's really that simple.