Social Media Marketing
Growing your business using social media
It doesn't matter whether your business goal is to grow brand awareness in a niche sector or to drive large quantities of sales via a mainstream industry - social media marketing can help you.
Social media marketing references the use of social media platforms such as Linkedin, Instagram, Twitter, Pinterest (and more) - in order to reach your overall business growth objectives.
Love it or hate it - social media is one of the fastest-growing (and most powerful) tools when creating and sharing your brands content, but there are so many brands shouting to grab your attention and become the best in their specific field - so we give you the edge you need to cut through the noise.
Social media can solve a number of business growth problems, from launching a new product to generating quality leads (and brand awareness), we help our clients to integrate and manage their Social with the rest of the marketing activity.
Insightful and accurate data (and rigorous testing) allows us to report and review all of your content against your brand objectives and KPIs.
We ensure that we’re delivering the best possible service by staying data-informed.
Organic social VS paid social;
Organic social refers to all non-paid for activity on your social media channels, which essentially comprises everything that you see when you visit a brand’s profile, to managing a brand community.
Paid social is exactly what it says on the tin – social media advertising activity.
Both are integral when it comes to developing a strong social media strategy (for whatever your objective may be)
We also offer insight services like social listening insights and social media strategies, and reporting.
Reporting is a key element of our social media services. Insightful and accurate reporting allows us to review and assess all of our activity against your objectives and KPIs, allowing us to make sure that we’re delivering the best results that we can, which is what we pride ourselves on.
Why choose Us as your social media marketing agency?
- We have many years of experience handling projects within loads of different industries.
- We pride ourselves in the work that we do – our work is a reflection of us, and we want to be great.
- We see ourselves as an extension of your team, not just another social media agency. We’re open and transparent with you at all times.
- We love social! Our social media managers have been chosen to be part of our team because they all have one thing in common – they’re passionate about the job they do!
Which channels do we work with?
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
Still the king of social media as we know it, Facebook’s usership is truly a global network, with over 2.38 billion monthly active users. Despite everyone saying that Facebook is only used by your Mum & Dad, the platform’s largest usership is still populated by a whopping 44% of 18-34 year olds in the UK, making it a prime channel for your business.
Truly the millennial channel, with a dash of aspiration and a growing helping of meme culture! 64% of 18-29 year olds are active on the channel, with a pretty much equal split between male and females and get this, over 80% of users actively visit business profiles every day, so don’t miss out on the opportunity!
Twitter’s been through dramatic amounts of change over the years, from 140 characters to 280, to housing rants from the President of the United States – we’ve seen it all! As a channel for businesses, it’s still the perfect place for viral content and keeping up with the latest trends.
The world’s second largest social media channel (as well as search engine), and the second largest search engine! YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. We can help you craft ideas and strategies to create consumer facing content that’s genuine and engaging.
Often overlooked by social media agencies in their strategies, Pinterest hosts over 250 million monthly users actively searching for inspiration and ideas often with the solution in buying a product – in fact close to 87% of Pinners are said to have purchased a product because they saw it on Pinterest! Considering 40% of users are indicated to have a household income of £78K+, you’re sure to find people on the hunt for products like yours.
A powerhouse of Social Media within the United States and Generation Z worldwide. In March 2019, it was reported that Snapchat reached an overwhelming 90% of all 13-24 year olds in the US. With a vast portfolio of advertising format and 190 million average daily users, it could just be the platform that launches you to viral success.
Business doesn’t have to be boring! LinkedIn is fast becoming the advertising platform of choice for a number of businesses who want to find better ways to connect with the audience that matter to them. Whether you’re looking to drive website traffic or generate leads, we’ll make sure your message is put in front of the right people.
We believe that no one knows your business better than you. You work in your company every day and can spot the smaller happenings that make for a well-rounded social media feed as well as being able to immediately answer any questions and take any feedback you get through your social channels.
It’s for these reasons that many of our social media clients choose to use us for strategic consultancy rather than full social media management. This means we provide you with the roadmap – what to do on each social media channel, when to do it, and how – so that your internal marketing teams can implement our recommendations.
We also provide social media training to help your team (the person managing your social media and the wider team if appropriate) to understand how social media fits into your business’ marketing efforts.
Our social media strategy services typically begin with a project where we assess your marketplace to design the initial strategy, which might be laid out by date if relevant or by phases to allow you flexibility. A typical strategy comprises:
Social activity tends to differ depending on the industry in which you operate. We'll provide insight into which channels typically work in your sector to guide you on the channels you might choose to use yourself.
If you've been using social media already, you'll have data about what has worked, and what hasn't, with your own audience. We'll review the analytics of your social profiles, in line with Google Analytics, if you have it, to assess which social platforms contribute to your overall goals.
Reviewing the social media activity of your competitors can give you an insight into what works, and what doesn't work, for them, allowing you to learn from their efforts to further inform your own.
Our analysis contributes to the strategy which we'll lay out for you in line with your resourcing and budget considerations. By presenting a phased approach, we give you the roadmap you need to follow to achieve your social goals and let you implement this in line with your own internal timelines.
Social Media Training
Implementing your strategy can seem a daunting task. We can spend a half day, full day or more with your internal team to teach them how best to use each of the social media channels we recommend. We’ll also provide an overview of all other social media channels and best practice therein, so they’re well placed to continue to develop your social strategy in the future.
Our training is designed bespoke to your business and strategy, so can be directed at all levels of experience and social media knowledge, from your marketing manager to your graduate assistant.
Find out more about social media training
Social Media Management
Managing your social media profiles requires an in depth knowledge of the day to day workings of your business. We recommend this is best done in-house…
This doesn’t mean we’re ‘leaving you to it’; we believe it’s a much more powerful allocation of our time for us to lead your social strategy and train you on how to implement it. You’re then able to post the type of posts we recommend, and also share those more social updates, such as photos from your office or updates from your team, which give your brand its unique personality.
Social Media Channels
We provide consultancy and management on a range of mainstream and niche social media channels, identified according to where your audience is already active online. These channels may include, but are not limited to:
A specialist LinkedIn focused digital agency ...
- Customised creative, curated content, audits, digital landscaping, social media management, social selling, training, consultancy & more...
- We'll help you to be seen by your perfect prospects, educate them on your proposition (or products) and convert them from a prospect into a paying customer - it's really that simple.
Social Media Marketing Agency
Harness the power of social media for lead acquisition, conversion and retention to make a real difference to your business’ bottom line
Facebook, Twitter, Pinterest, LinkedIn, Instagram… there are so many social media channels out there, it can be difficult to choose which one(s) to use and even what to do once you get there.
Rather than jumping on the bandwagon of every social media platform available, savvy marketers understand the importance of a solid social media strategy. Our social media consultancy services are designed to equip you with the knowledge and strategy to make more of social media in your business.