Barbie new product launch,

The European Space Agency has teamed up with Barbie on a somewhat unlikely collaboration…

This ESA x Barbie campaign celebrates the achievements of Samantha Cristoforetti – whom the doll is modelled on – the European Space Agency’s only current active female astronaut.

Samantha Cristoforetti was specially selected by Mattel as an inspiration (and role model) for young girls in the hope that they can inspire the next generation of female astronauts, engineers, and space-fairing scientists with their newest doll-range.

Cristoforetti has told Sky News that she hopes the collaboration “will help young girls and boys to imagine their future without being constrained by artificial limits”.

Two variations of the Samantha Cristoforetti doll available on the new Barbie range

The campaign, which was launched ten days before the 50th anniversary of the Apollo 11 moon landing, is part of barbie’s on-going Dream Gap Project and a welcome breath of fresh air from their former campaigns.

Samantha Cristoforetti
Samantha Cristoforetti holding the doll which was modelled after herself

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